Retail Brand Name Products
There are really only two types of products people sell on Amazon.
- Private Label products are items you sell under your own brand name. These “white label” products are often shipped in from China.
- Brand Name products are when somebody else owns the brand. These can be big names like Nike and Honda, or small brands you’ve never heard before.
We talk a lot about Private Label (PL) products, but Retail Brand Name products are often neglected, despite the fact that it is likely a much better business model.
With PL products you always have to reinvent the wheel. A new supplier. A new box. A new UPC and ASIN. A new Product page. New images. New keyword research. New everything!
With a good retail brand name product, all that work is already done. The only task is to find a great supplier and great wholesale pricing. (huge oversimplification)
Some people go down the path of Retail Arbitrage (RA), but I am not a fan. RA has you searching around for great deals and closeouts at K-Mart and Costco, hoping to find 20 units of junk on sale for 50% off. The problem is that is a lot of work, and NOT scalable.
We prefer working with Manufacturers, Distributor, and Wholesalers. The suppliers can often sell you large quantities at a great price. And furthermore, you become an authorized reseller. Honestly, there is a lot to learn to be successful, but this is the path of least resistance.