FBA Accelerator Training Course
Everything You Need To Know To Operate A Wildly Profitable Amazon Business

All Access Pass...
In this comprehensive self-paced course, you'll learn everything you need to know to build a successful Amazon business or bring your existing business to the next level!
FBA Accelerator Course

The Doctor Is In...
Lee Michaels Hi,

I'm Lee Michaels, the Amazon FBA Doctor. I want to share the Tools, Methods & Techniques that can Change Your Life!

As a life-long entrepreneur, I've been running businesses my whole life. Thanks to my grandfather for buying me that lawnmower all those years ago. Who knew that 12 year old kid cutting neighborhood grass would go so far?

These days I let somebody else mow the lawn. I'm mostly focused on selling physical products on Amazon. Why? Because I believe this is the biggest opportunity in America today.

I started a local MeetUp group for Amazon Sellers here in Central Florida. By the end of 2019, we were running three MeetUp groups with a combined local membership of over 700 members. It seems like everybody is asking the same two questions...

1. How do I get started selling on Amazon?
2. How can I get unstuck, and make more money selling on Amazon?

There's not enough time in the day for me to help everybody. So I did a giant Data Dump and made this course. In it, you'll find everything you need to know to reach your goals.

This Course is for you if...
You want to sell on Amazon, but you don't know where to begin.
If you're brand new and want to get started right, this course is for you.

There are a lot of free resources on the internet; maybe you can figure it all out yourself with some trial and error... But that would cost you a lot more than the price of this course.

You want to take your Amazon Business to the Next Level.
If you're already selling on Amazon, but you are not making as much money as you'd like, this course is for you.

Most folks get started in the business watching free YouTube videos and trying to pick it up as they go along. But if you want to be successful in the business, you need some education. The FBA Accelerator Course teaches you the fundamentals and the advanced tactics so you can bring your business to the next level.

You're interested in selling Private Label Products.
If you're interested in developing your own brand, so you can have exclusive rights to those products, this course is for you.

We teach you everything you need to know about selling private label products on Amazon. Everything from branding to product sourcing.

You want Freedom!
If you're tired of punching the clock, building wealth for somebody else, this course is for you.

Whether you are escaping a 9-5, or you just want to be a successful entrepreneur... You want a business that works for you 24/7 and delivers the freedom you desire.

You're stuck trying to figure out how to grow your business.
If your Amazon products just aren't selling the way you want or expect, this course is for you.

Anybody can list a product on Amazon. But if you want high velocity products that fly off the shelf, you have to do it right. We teach you all the steps so you can have a thriving ecommerce business.

Your ecommerce business has you running your tail off.
If you're no stranger to selling physical products, you know sourcing, packing, and shipping units can be a ton of work. If you're ready to put FBA (Fulfilment By Amazon) to work, this course is for you.

With FBA you don't have to manage a web page, deal with credit cards, fulfil orders, pack and ship boxes. FBA has all of that for you.

You're Ready
If you're ready to (finally) create a real business that works for you, this course is for you. If you keep doing what you're doing, you'll keep getting what you're getting. If you are ready to get serious and learn the methods and techniques to change your own life, this course is for you.

Yes! Sign Me Up!
Limited Time
Sale Price
Not $997
Unlimited Access
Your access never expires. Instant access to all future updates.

50+ Video Lessons
Nine modules with over 50 videos.

Bonus Material
You get all the extras listed below, included FREE with your membership.

Discounted Sale Price for a Limited Time.

>> Click Here - FBA Accelerator Course <<
100% Safe and Secure Checkout.
Payment processed through secure gateway networks.

Module #1: Amazon Selling 101
Module #1 In this module, we build a solid foundation for your Amazon business.

We discuss the MUST KNOW fundamentals of the business. Get started on the right foot, so you don't waste time, money and effort going down the wrong path.

Video Lessons:
Getting to know the FBA Doctor
An introduction to the course and a little background on Lee Michaels.

The Amazon Landscape
Understanding the Amazon marketplace and how you fit into the big picture.

Learn all about Fulfilment By Amazon and why it is a total game changer for ecommerce.

Amazon Business Model Variations
Learn the difference between Private Label and all of the other different selling blueprints.

Module Review & Activities
A quick module review and some activities designed to give you hands on experience.

Tools & Activities:
    Scavenger Hunt

Module #2: Setting Up Your Business
This is a beginner module on setting up your business. We cover everything from understanding and setting up business entities, to setting up your Amazon store.

We also cover some important information about business licenses and permits, and understanding sales tax, so you can operate your business legally.

Module #2 Video Lessons:
Business Entities
What you need to know about choosing and setting up your business structure.

Sales Tax Certificates
Your legal obligations for collecting and remitting sales tax.

Amazon Fees
A run-down of the Amazon fees and how they play a role in your bottom line.

Setting Up SellerCentral Account
A walk-through for setting up an Amazon SellerCentral account.

SellerCentral Guided Tour
A quick tour of Amazon SellerCentral.

Module Review
A quick review and summary of module #2.

Tools & Activities:
    Identity Worksheet

Module #3: Branding
Module #3 In this module, you will learn the importance of Branding and how to get it done so you can increase sales, develop repeat customers, and avoid Hijackers and Squatters.

We teach you what you need to know about trademarks, and all about the Amazon Brand Registry.

Video Lessons:
Your Brand
How to choose your brand, and why it matters. All about Private Label products.

Brand Registry
All about the Amazon Brand Registry. Learn why you must use brand registration to protect your products from Hijackers & Squatters.

All about trademarks. Why you need one, and how to get it. Spoiler Alert! You need a trademark to get in the Amazon Brand Registry.

Module Review
A quick review of module #3.

Tools & Activities:
    Dealing with Hijackers S.O.P.
    Sample Cease & Desist Letters

Module #4: Product Discovery
Module #4 Module #4 Finding winning products is the cornerstone for success selling on Amazon. You'll learn about finding the best Private Label products to sell on Amazon and what to avoid.

We'll show you the tools you need and steps to take to:
  • Discover winning products.
  • Avoid losing money on products that won't sell.
  • Avoid long term storage fees on slow moving products.
  • Increase ROI & cash flow by quickly turning inventory.
  • Find products that stand out among the competition.
Video Lessons:
Winning Products
Learn the characteristics of winning profitable products.

Products to Avoid
Avoid the minefield of losing products by knowing which product characteristics make guaranteed failure.

Finding Your Niche
Figure out which product is right for you. Spoiler Alert! It's not what you think.

Learn how to build standout products with bundles. Offer more value, and blow away the competition.

Research Tools
These are the tools you need for success. We show which software you need and why.

Discovery Overview
Learn the procedures and methods that are used to find winning products. We walk you through the entire process.

Discovery Methods
We do actual product discovery with you. Six live examples of finding winning products you could crush today!

Module Review
A recap of everything you learned in Module #4

Module #5: Product Procurement
Module #5 Sourcing Products and Logistics.

In this module, you learn about sourcing products and connecting with the best suppliers. You learn how to buy the right quality product, with the right features, for the right price, from the right supplier. And... How to not get ripped off in the process.

Learn all about the logistical process of getting your products from the supplier, into the Amazon FBA warehouse.

Video Lessons:
Procurement Objectives
Understanding the math and all the hidden costs of sourcing your products. Use the Product Worksheet to understand Landed Cost, Taxes, Tariffs and more.

Working With Suppliers
How to find suppliers for your products. Quotes, Samples, RFQs and more. Use our example letters for contacting suppliers.

Vetting Suppliers
Avoid getting ripped off. Learn to spot the big Red Flags of crooked suppliers.

Logistics Part I
Everything about shipping your products to the Amazon Facility Center. Creating shipping plans, SPD vs LTL, and more.

Logistics Part II
Importing your products. Everything you need to know, from Customs to freight forwarders.

Next Level Procurement
Take your business to the Next Level using this sourcing secret.

Module Review & Activities
A quick recap of everything you learned in module #5

Tools & Activities:
    Product Worksheet
    Sample Supplier Letters

Module #6: Product Detail Page
Module #6 Learn how to build a great product page, so you can compete with the top sellers.

We will show you tools and methods to create high velocity product pages, that get better conversions, and beat out the competition.

Video Lessons:
Product IDs
The alphabet soup. UPC, GTIN, ASIN, EIN, SKU, FNSKUs and more.

Product Page Copy
All about copywriting and how to write winning product page sales copy, for conversion and SEO.

Product Images Part I
All about your product images, and why my favorite type of image makes the most money.

Product Images Part II
How to create your Amazon product images. Getting it done.

Creating a Product Page
Building your product detail page; a video walk-through.

Product variations and using flat files to create your products.

Enhanced Brand Content
A+ Content and EBC. Learn how to get enhanced performance from your product page.

Module Review & Activities
A quick recap of everything you learned in module #6

Module #7: Sales Velocity
Module #7 In this module, you will learn how to maximize sales velocity and ROI, avoid storage fees, make more money and cash flow. Learn how to take your new products from zero to page one.

Video Lessons:
Sales Momentum
All about the sales cycle. Getting your new products noticed and selling.

Product Reviews
All about getting product reviews. The good, the bad, and the ugly. How to NOT get your Amazon selling account suspended for TOS violations.

Promotions and Launches
How to kick your sales into high gear.

Module Review
A quick recap of module #7

Module #7

Module #8: Pay Per Click
Module #8 An in-depth lesson about Amazon PPC campaigns and strategy, to help you sell your products without wasting money on ineffective advertising.

How Paid Traffic drives momentum for your Organic Sales. ACoS, Campaign Setup and Structure, Bidding, and everything in between.

Video Lessons:
Introduction PPC
An overview of Amazon Pay Per Click advertising. How PPC is integrated into the product search results page. How to get your product on page one, instantly.

PPC Campaigns
The different types of PPC campaigns and how to use them.

PPC By The Numbers
Understand the math behind PPC. How to develop your budget, ACoS target and bid.

Campaign Strategy
My winning strategy for setting up my PPC campaigns. One Auto plus one Manual on steroids.

Bidding Strategy
How to know the exact precise value of a click.

Campaign Setup
Video walk-through, setting up your PPC campaigns in SellerCentral.

Module Review
A quick review of Pay Per Click methods.

Module #9: Scaling Up Your Business
Module #9 In this module, you will learn how to scale up your business through systems and automation. Learn how to leverage your time and take your business to the next level by implementing systems and contracting labor.

How to utilize standard operating procedures, virtual assistants, and expert help, to leverage other people's time for your own growth and success.

Video Lessons:
Working on Your Business
The difference between owning a business and the business owning you.

Standard Operating Procedures
We teach you how to use SOPs to get consistent, reproducible results; whether you do it yourself or hand it off to a contractor.

Where to Find Help
Using third party sites to find qualified people, to leverage time in your business.

Module Review
A quick recap of module #9. Everything you need for Scaling up and automating your business.

Yes! Sign Me Up!
Limited Time
Sale Price
Not $997
Unlimited Access
Your access never expires. Instant access to all future updates.

50+ Video Lessons
Nine modules with over 50 videos.

Bonus Material
You get all the extras listed below, included FREE with your membership.

Discounted Sale Price for a Limited Time.

>> Click Here - FBA Accelerator Course <<
100% Safe and Secure Checkout.
Payment processed through secure gateway networks.

Bonus Material
Bonus #1: Identity Worksheet
Using this worksheet, we guide you through the process of setting up your business identity.
Everything including entity structuring, Tax Classification, Federal EIN, Sales Tax Permit, Branding and more.

Bonus #2: Dealing with Hijackers S.O.P.
This is my personal Standard Operating Procedure for dealing with Hijackers and Squatters on your private label products and detail page. I give you the exact words to use and steps to get rid of a hijacker immediately.

Bonus #3: Product Worksheet

This spreadsheet automatically calculates all of your Product Costs, so nothing slips through the cracks. The Product Worksheet calculates your true ROI and Profit Margin based on all of the costs and overhead, automatically taking into account Amazon Referral Fees, FBA Fees, shipping, and so much more.

Bonus #4: Supplier Letters
Dealing with suppliers in other countries like China can be challenging. With time zone and language barriers, you may find yourself going in circles. We provide sample letters so you can have effective communication with your suppliers, and successfully source products that meet all of your product objectives.

Bonus #5: Members Only Facebook Group
Access to my Members Only private Facebook group. Here you can get help from me and other Amazon sellers, as well as give advice based on your own experiences.

Bonus #6: Sourcing & Logistics Contacts

I give you direct access to my logistics team. You get my customs broker and freight forwarder so you can import products like a pro. And you get access to my secret weapon, for some next level boots on the ground procurement.

Sale Ending Soon!
Limited Time
Sale Price
Not $997
Unlimited Access
Your access never expires. Instant access to all future updates.

50+ Video Lessons
Nine modules with over 50 videos.

Bonus Material
You get all the extras listed below, included FREE with your membership.

Discounted Sale Price for a Limited Time.

>> Click Here - FBA Accelerator Course <<
100% Safe and Secure Checkout.
Payment processed through secure gateway networks.

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This is not a get rich quick drinking Margaritas on the beach, flying private jets kind of thing. Let's be real. Running a business takes hard work. You need to put in the time and effort to make your own business a success. All I'm offering is some tools and knowledge to help you be as successful as possible. The results you get are entirely dependent on your personal efforts, experience, knowledge, and other factors.

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